We created a short zine outlining the importance of Equality in the sportswear industry.

"...if anyone outside of the culture touches that and doesn’t incorporate us into it, it’s 100% appropriation.” - Bimma Williams

An interview about how Bimma Williams went from Nike SB sneakerhead to adidas Sportswear Professional.

In this short story, Claim a ATLien, Mary Morton and Bimma Williams discuss how one phone call helped adidas sign Donald Glover.

In this short story, Claim a Sneaker, Mary Morton and Bimma discuss how designing a sneaker for Saucony Originals was a big career milestone

In this short story, Claim a Name, Mary Morton and Bimma Williams discuss how avoiding name discrimination played into his mother’s decision

Brands are leveraging the culture of underrepresented communities to make billions, but are not also providing opportunities...