Both Claima and Vista are on a mission to empower and spotlight small businesses owners of color who do not have the same resources as large scale corporations. To truly become design and marketing partners, we teamed up with two LA-based brands, Little Africa and Lazy Cake, giving them the space and creative freedom to activate at the Claima x Vista ComplexCon booth. Each brand received booth space, marketing collateral and design/build support, and a $15K grant to use towards future business expenses.