Claim a ATLien: Creating Successful Brand and Celebrity Partnerships [WATCH]

When we look at the current landscape of entertainment partnerships in the sportswear industry, every major sportswear brand is collaborating with a signature entertainer/creative from an underrepresented community. It’s been proven that with the right partnership, brands can leverage these relationships to attract new audiences and make billions in revenue.

In this short story, Claim a ATLien, Mary Morton and Bimma Williams discuss how one phone call between my friend Lennard Macaranas and Bimma led to them signing Donald Glover with adidas, leading to a special sneaker launch at Coachella.

The full interview ‘Claima a Seat at the Table: Bimma Williams' is available now on YouTube.